Why are there Advertisements on Ookla Speedtest?

Ookla Speedtest puts the most sophisticated broadband testing and analysis tools into the hands of broadband customers, empowering them to troubleshoot and gauge the performance of their Internet connection. Through thousands of strategically-located servers around the world, Ookla Speedtest's free website tool and mobile iOS & Android apps perform 5 million tests each day, for nearly 600 million unique visitors each year. 
 
To financially support the ongoing maintenance and development of this essential Internet utility, Ookla sells advertising space through direct partnerships and ad networks or exchanges (such as Google AdSense). When possible, we directly partner with organizations that offer products or services that we have determined of interest and utility to our global user base. To balance the remaining advertising inventory, we incorporate ads from networks which attempt to serve contextual and interest-based ads. If you'd like to adjust some of the settings on which ads you see, you can do so here.